Electrical goods on in-store trial

The Co-operative Group has introduced electrical shop pilots in three of its larger food stores in Hove, Bridgend and Keynsham, near Bristol, following the success of its online electrical appliance operation.

A customer uses the ‘pod’ at the Keynsham store

June 15 2010

The pilots use a combination of an in-store display and “pods” where customers can view an electronic catalogue of more than 2,000 products from the Co-operative Electrical’s range. Larger products are available for delivery within 48 hours.

"Unlike other food stores, we offer a wide range of products from top global brands such as Sony, Bosch, Dyson and Panasonic,"said James Holland, Managing Director of The Co-operative Electricals. "The Co-operative has many years’ experience of trading in electrical goods, and has an infrastructure in place to manage a large electrical business.”

Sean Toal, Commercial director, The Co-operative Food, said: "Excellent prices and exceptional customer service are our key priorities in ensuring that the electrical pilots will be a success, and will complement and enhance the existing food shopping experience in these stores."

Lines carried in-store will include white goods such as washing machines, audio, video and personal care items. The pilots are staffed by trained advisers, who can help customers and deal with any queries.